Here are five use cases for the digitization of B2B precious metal traders in Europe using customer portals and SAP Commerce/CX Cloud solutions:

1. Real-time order and transaction tracking: Thanks to the implementation of SAP Commerce/CX Cloud solutions, B2B precious metal traders can offer their customers a user-friendly customer portal. Customers can track their orders and transactions in real-time, check inventory levels, and manage their orders. This enables improved transparency and efficiency in order processing.
2. Personalized pricing and offers: With the help of SAP Commerce/CX Cloud solutions, B2B precious metal traders can introduce personalized pricing and offers for their customers. The customer portal can enable individual pricing structures and discounts based on customer contracts, order history, and volume. This allows for a tailored pricing strategy and increases customer satisfaction.
3. Integrated product information and technical data: By integrating SAP Commerce/CX Cloud solutions, B2B precious metal traders can provide their customers with detailed product information and technical data. Customers can access information about the characteristics, specifications, and certifications of the precious metals, leading to a better information basis for purchase decisions.
4. Self-service features and automated processes: The customer portal with SAP Commerce/CX Cloud solutions enables self-service features for customers. Customers can place orders independently, view invoices, and make payments. By automating processes such as order confirmations, invoice generation, and shipping notifications, B2B precious metal traders can increase efficiency and reduce workload.
5. Analysis and reporting: With SAP Commerce/CX Cloud solutions, B2B precious metal traders can utilize extensive analysis and reporting features. The customer portal can provide insights into customer behavior, purchase history, sales trends, and inventory levels. This allows traders to make informed decisions, improve business performance, and conduct targeted marketing actions.

The digitization of B2B precious metal traders with SAP Commerce/CX Cloud solutions through customer portals offers numerous benefits, including improved transparency, personalized pricing, efficiency enhancement, self-service capabilities, and extensive analytical possibilities. As a result, customer satisfaction is increased, and the efficiency and competitiveness of the company are enhanced.